It is the big news of the 130th anniversary celebrations, and it is spread over a renovated 500 square metre area of the winery.
It is in fact the only example of an institutional museum dedicated to appassimento (grapes drying process) and thus to Amarone.
There are three narrative threads. First, the history of Cantine Giacomo Montresor in its bond with the city of Verona. This is proven by the close geographical proximity of the winery, just a few steps from the city’s historic centre, and confirmed by the Cantina’s strategic choices over the decades, always in full harmony with the surrounding area.
The second section is dedicated to the winemaking heritage narrated through agricultural tools, from the early 20th century to the present day: old barrels, vats, crushers, ploughs, countryside tools and much more. This story is told by a ‘farmer’ from the winery who crosses the decades in a journey enriched by traditions and popular culture.
The third area focuses on the territory of Valpolicella in its entirety: climate, landscape, grapes, winemaking tools and above all the drying process of the grapes and the history of Amarone.
It is a testimony to the fact that wine is born from the land and the culture that surrounds it and that every Montresor bottle is a whole with the landscape from which it draws its nourishment.
Finally, in the last part of the itinerary there is the olfactory room, dedicated to the aromas and perfumes
of Montresor’s Amarone Satinato.
Due to its cultural characterisation
the Museum is free and open every day
from 10 am to 6 pm.